SEO – What is Search Engine Optimization and How it Can Benefit Your Business

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What is search engine optimization?

Search engine optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines through organic or search results. The higher your business website is on the search engine results page (SERP), the more users will visit your site.

As a marketing strategy to increase the relevance of the site, SEO consultants consider how search algorithms work and what people are looking for. An SEO process can involve the coding and structure of a site, the content and copywriting, the presentation of the site, as well as fixing other problems that will prevent search engines from indexing your company's website. You can search for an SEO agency in Portland from various online sources.

The term "SEO" can also refer to "Search Engine Optimizer". This is an industry term that refers to agencies and consultants that carry out SEO services processes on behalf of their clients and for employees who perform SEO services in-house. Each agency and consultant has its own SEO methodology; therefore, they can use different methods to achieve high organic rankings for websites. 

Search engine optimization as a marketing strategy for businesses

So how should companies use SEO as a marketing strategy? The main objective of implementing SEO on a business website is to generate targeted traffic.

Eye-tracking studies have shown that search engines scan a search result from top to bottom and left to right looking for relevant results. So if your site is near the top of the organic listing rankings (organic listings refer to web results that are listed on the left side of the SERP), the number of search engines will most likely increase.