Viral Video marketing on YouTube is used by many large and small businesses, as part of current day marketing strategy. YouTube marketing has become a great way to get a message all over quickly and effectively. Not everyone is successful in fact many fail. Usually for the same reason, and that is because they treat it like television advertising. They build a commercial or just slap up an existing commercial, sit back and desire to reap the rewards.
Using viral videos effectively you should think of the customer who's searching You Tube, and put on your own in their position. What are they searching for, what will hold their attention and how can you get them to move the YouTube video on others. 'Viral Video' is exactly what you need be aiming for. Companies that create virus-like videos with characters and a bit of a story line can 'covertly' sell their services and products. You can see funny looking people at http://viralbro.com/.
If you upload videos frequently, you'll create the activity which frequently will create the following you want to be successful. This is proving being the most profitable method to promote on you tube at the moment.
Remember to leave the link embedded in the video which means that your followers can find a person. You'll find if you remain faithful to this strategy, then you'll attract a growing number of traffic which will be good for your business. Many companies are starting to see the benefit in employing this strategy, the smart ones have already implemented 'viral video' and they are seeing the successes.