Video Production – Using Video on Social Media

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Video production is a very effective marketing tool in the modern business environment. The contemporary business landscape presents a unique combination of opportunities and challenges and it is important for companies to reposition their strategies to reflect the changing times.

Social media has become the next frontier in modern marketing and it is important to tweak your marketing to target these users. You can navigate to https://www.blackwhitemedia.ca/air to know more about videography services.

Video Production for Social Media

According to the International Telecommunications Union (ITU), there are over 3.62 billion internet users and most of these are using social platforms.

Facebook today boasts 1.71 billion monthly active users (MAUs), Twitter has 328 MAUs (monthly active users) and Instagram has reported over 500 million subscribers while WhatsApp has over 1 billion monthly customers. Of course, there are other popular social media networks including YouTube, LinkedIn, Snapchat and Pinterest among others and they boast billions of users.

Most of the content on these networks is visual and this should be your focus if you are targeting this audience. 82% of Twitter users watch visual content and share the same rapidly. 45% of internet users spend time on Facebook and YouTube watching visuals. These numbers give a strong argument for including a well prepared film in your marketing campaign.

A professional corporate video production will boost visibility for your brand when it is shared, increase conversion, build brand loyalty, enhance ranking on search engine result pages (SERPs) and increase engagement with customers.