How Important Is Client Relationship Management To Your Business?

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Client relationship management, also known as CRM, is more than a technology. It's a holistic and customer-centric approach to how an organization deals with clients. An organization uses CRM to improve customer interaction and track customer information. 

It uses technology to attract new clients and strengthen existing relationships. You can get more information about client relationship management via

CRM is a mixture of a qualitative approach with a quantitative approach (software application). It plays an important role in the development of marketing plans.

The qualitative approach to quality:

* The 80:20 rule – Only 20% of clients in an organization should have a custom CRM approach.

* Relationship strategy – Determine which client opportunities you should pursue.

* Client leadership – Become a trusted advisor for the client and a respected thought leader within the client organization.

* Ambassadorship – Represent all of the capabilities of the firm, not just your expertise.

The quantitative approach (the use of CRM software applications):

* Operational CRM: Operational salesforce processes customer data for a variety of purposes (e.g. managing campaigns, enterprise marketing automation, sales force automation, sales management system).

* Analytical CRM - Analytical CRM analyses customer data for a variety of purposes (e.g. Designing and executing campaigns, analyzing customer behavior, and creating a management system.

* Sales Intelligence Salesforce CRM: The Sales Intelligence Salesforce tool is a direct selling tool. Cross-selling/up-selling, sales performance, and customer trends, as well as customer margins.

* Social CRM: Integration of social media platforms (e.g. LinkedIn, Twitter and Facebook, blogs, etc. In the CRM system application. *Note: OPC recommends that "Social CRM" be used for monitoring real-time market feedback and trends.