Traditionally, the content and frequency of marketing programs was the distinctive domain of external agencies such as marketing and advertising research firms. However, with the advent of social media, it has become possible to make use of web-based technology to encourage interactive communication.
This is often referred in order to as consumer generated media, because doing so is driven by end-users. Social media is therefore, the method with which businesses utilize social online media channels, to connect with their particular target markets.
Social media marketing also involves social media optimization or SMO. It is referred to in this way, because its emphasis is in achieving website optimization, which is the process connected with improving a site's visibility on the internet.
Social media includes social networking sites for example Facebook, Twitter, LinkedIn, MySpace, websites, video sharing such as YouTube. Com, social bookmarking sites like Dig, Reedit, presentation sharing, photo sharing plus the ever popular meet up website. It's also synonymous with Social Network Promoting. This involves the use of social network sites to market products and services, as well as to participate in public relation activities.For gaining more information about mass media advertising just log onto reliable sources on web.
By employing a technique known as viral marketing, marketers are able to use these websites to raise product sales, and increase company awareness. This marketing method is called being viral because in quality, it is passed from person to person, via the social network web sites.