Online advertising is all about getting your website in front of the people who are interested in your product or service. There are a number of different ways in which a website can get themselves advertised on the web as contextual ads on search engine results pages, banner ads, ad Rich Media Ads, advertising social networks, etc.
In most cases, it will prove to be good to include different types of media and different versions of online advertising. There are many companies that provide ads management platform. If you want to know more about ads management services, then you can also visit https://www.consoliads.com/.
Search Engine Advertising is a method of placing online ads on web pages that show the results of search engine queries based on keywords and phrases entered by Internet users or potential buyers.
The three largest sources of the types of ads are Google, Yahoo. Search engine advertising works on the simple principle of supply and demand.
Contextual advertising, also known as content-targeted ads based on keywords in the content of the surrounding context, which means that your ads appear on websites 'in context' for a particular product or service.
This ad technology works by publishing a text or rich media ads on relevant affiliate Web site that best fits the targeted keyword selected or channel. It is usually less profitable than search ads based on user intent expressed through their keywords.